Privacy policy

Last updated: September 28, 2026

This Privacy Policy describes how Ohana Nutrition LLC, doing business as Hona ("Hona," "we," "us," or "our"), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from TryHona.com (the "Site"), subscribe to our emails or text messages, or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes or can be associated with you.

Information You Give Us Directly

  • Contact details, including your name, address, phone number, and email.
  • Order information, including your billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information, including your username, password, and security questions.
  • Subscription information, including the products, delivery frequency, and next charge dates for any Subscribe & Save orders.
  • Shopping information, including the items you view, put in your cart, or add to your wishlist.
  • Marketing preferences, including whether you've signed up for our emails or text messages.
  • Customer support information, including anything you choose to include when you contact us.
  • Reviews and content you choose to submit, such as product reviews, photos, or entries into giveaways.

Some features of the Services may require you to provide certain information. You may choose not to, but you may not be able to use those features.

Information We Collect Automatically

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device and browser information, your IP address, network connection information, pages you visit, items you view or purchase, and how you interact with our emails and ads.

Information We Get from Third Parties

We may receive information about you from companies that help us run our business or that sell our products, such as Shopify, our payment processors, and marketplaces like Amazon and TikTok Shop when you order through them. Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information third parties provide to us or for their own policies and practices.

How We Use Your Personal Information

  • Providing products and services. To process payments, fulfill and ship orders, manage subscriptions, send order and account notifications, handle returns and refunds, manage your account, and let you post reviews.
  • Marketing and advertising. To send promotional emails, text messages (only if you've opted in), and postal mail, and to show you ads for our products on our Site and on other websites and social platforms.
  • Analytics and improvement. To understand how people use our Site and improve our products, Services, and ads.
  • Security and fraud prevention. To detect, investigate, or act on possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your login details safe. If you believe your account has been compromised, please contact us right away.
  • Communicating with you. To provide customer support and respond to your questions.
  • Legal and business purposes. To comply with legal obligations, enforce our terms, and protect our rights and the rights of our customers and others.

Text Message (SMS) Program

If you opt in to receive text messages from Hona, we collect your mobile phone number and your consent. We use it to send you recurring automated marketing and order-related messages. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP. For help, reply HELP or email contact@tryhona.com.

We do not sell, rent, or share your mobile phone number or SMS opt-in consent with third parties or affiliates for their own marketing purposes. We only share this information with the service providers that help us deliver our text messages (such as Klaviyo and wireless carriers), and they may use it only to provide that service to us.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to run our Site, remember your preferences, measure performance, and show you relevant ads. For information about the cookies Shopify uses to power our store, see https://www.shopify.com/legal/cookies.

We also allow the following partners to use tracking technologies on our Site, which may collect information about your activity on our Site and across other websites and apps:

  • Meta (Facebook and Instagram), including the Meta Pixel and Conversions API
  • TikTok, including the TikTok Pixel
  • Google, including Google Analytics and Google Ads
  • Klaviyo, for email and SMS marketing and to understand how you interact with our messages

You can set your browser to block or remove cookies, but some parts of the Site may not work properly. Blocking cookies may not fully stop information from being shared with advertising partners. You can also manage ad preferences directly with Meta, TikTok, and Google in your account settings on those platforms.

How We Disclose Personal Information

We may disclose your personal information to:

  • Service providers who perform services on our behalf, including Shopify (our e-commerce platform), Recharge (subscription management), Klaviyo (email and SMS), payment processors, fulfillment and shipping partners, customer support tools, and data analytics providers.
  • Advertising and marketing partners, including Meta, TikTok, and Google, to measure and show ads. These partners use your information in accordance with their own privacy policies.
  • Marketplaces, such as Amazon and TikTok Shop, when you buy from us through them.
  • Others with your direction or consent, such as when you ask us to ship to someone or use a social media login or widget.
  • Our affiliates, in our legitimate interest to run our business.
  • Legal and business transfers, in connection with a merger, acquisition, or bankruptcy, to comply with legal obligations (including subpoenas and similar requests), to enforce our terms, and to protect the Services, our rights, and the rights of others.

The categories of personal information we may disclose include:

  • Identifiers, such as contact details and certain order and account information
  • Commercial information, such as order, subscription, shopping, and customer support information
  • Internet or network activity, such as Usage Data

We do not use or disclose sensitive personal information to infer characteristics about you.

"Sale" and "Sharing" of Personal Information and Targeted Advertising

We do not sell your personal information for money. However, like most online stores, we use advertising pixels and similar tools from partners such as Meta, TikTok, and Google. Some state privacy laws may treat this as a "sale" or "sharing" of personal information, or as "targeted advertising."

Depending on where you live, you may have the right to opt out. To opt out, email us at contact@tryhona.com with the subject line "Opt Out." We do not knowingly sell or share the personal information of anyone under 16.

User-Generated Content

If you post product reviews or other content in public areas of the Services, that content will be public and accessible by anyone. We are not responsible for the privacy or security of information you choose to make public.

Third-Party Websites and Links

Our Site may link to websites or platforms operated by third parties. If you follow those links, please review their privacy and security policies. We are not responsible for the privacy or security of those sites. Information you share on third-party social networks may be visible to other users of those platforms. Including a link does not mean we endorse the site or its owners.

Children's Data

The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it.

Security and Retention

We use reasonable measures to protect your information, but no security measures are perfect, and we cannot guarantee complete security. Information you send to us may not be secure while in transit, so please don't send sensitive information through unsecured channels.

We keep personal information for as long as needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute and may apply only in certain circumstances.

  • Right to access / know. You may request access to the personal information we hold about you, including how we use and share it.
  • Right to delete. You may request that we delete personal information we maintain about you.
  • Right to correct. You may request that we correct inaccurate personal information.
  • Right of portability. You may request a copy of your personal information and ask us to transfer it to a third party.
  • Right to opt out of the sale or sharing of personal information and targeted advertising (see above).
  • Restriction of processing. You may ask us to stop or limit our processing of your personal information.
  • Withdrawal of consent. Where we rely on consent, you may withdraw it at any time.
  • Appeal. If we decline your request, you may appeal by replying to our decision.
  • Marketing choices. You can unsubscribe from promotional emails using the link in any email, and from text messages by replying STOP. We may still send you non-promotional messages about your orders, subscription, or account.

To exercise any of these rights, email us at contact@tryhona.com. We will not discriminate against you for exercising your rights. We may need to verify your identity, such as by confirming your email address or account information, before responding. You may use an authorized agent to make a request on your behalf; we will require proof that you authorized them and may need to verify your identity directly. We will respond within the time required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us. If you are not satisfied with our response, depending on where you live, you may have the right to appeal or to file a complaint with your local data protection authority.

International Users

We are based in the United States. Your personal information may be transferred to, stored, and processed in the United States and other countries by us and our service providers. If we transfer personal information out of Europe or the UK, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent UK contracts, unless the transfer is to a country determined to provide an adequate level of protection.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or want to exercise your rights, email us at contact@tryhona.com.